Evaluating Public Relations Campaigns Assignment

Evaluating Public Relations Campaigns - Assignment Example nal higher education meeting at which Virginia Tech administrators shared lessons learned; and Public Affairs staff participated in an exhaustive, line-by-line review of the Virginia Tech Review Panel report. Thus, the NIU crisis communications plan that was enacted on February 14, 2008 was greatly informed by the collective wisdom of the aforementioned experts, as well as the generosity of their counterparts at Virginia Tech. The outcome objectives of the campaign included: (1) to keep all audiences, particularly students and parents, as widely informed as possible throughout crisis, (2) to use website to provide updates to all audiences, including the news-hungry media, (3) to treat news media as partners , as they have communication tools necessary to reach primary audiences, (4) to maintain institutional credibility through maximum timely disclosure, (5) to manage the message- Victims and their families are fisrt priority, (6) to re-establish reputation as a safe and caring campus community. Among the output objectives of the campaign were: (1) issuing of a report praising the NIU’s response and excellence in crisis communication by the Illinois Governor’s Task Force on Campus Security, (2) commissioning of a report on the NIU’s incident in which crisis communication is held up as exemplary by the U.S Department of Homeland Security, (3) praising of the NIU institution for â€Å"transparency and candour’’ by the Chicago Tribune. As a result, to evaluate the effectiveness of the campaign, Applications from prospective students continue to rise, and only 19 of 300+ students directly affected by the shooting left the university. NIU Public Affairs staffs are in demand as speakers and consultants for other universities developing crisis plans. No lawsuits have been filed in connection with the February 14, 2008 shooting. Spontaneous and unsolicited gifts for scholarships and memorials total more than $1 million. In turn, an additional evaluation method

Autism in Qatar Term Paper Example | Topics and Well Written Essays - 1250 words

Autism in Qatar - Term Paper Example Despite various governments not heeding this noble advice, the effect of such ignorance presents easily foreseeable outcomes. Such inclusion is no doubt one of the many reasons through which poverty and social disruptions can be endured, in addition to reducing the burden of disability to the society. The arising question then is â€Å"can inclusion of the people with disability in various aspects of the society contribute to their empowerment and hence reduced level of depependence in Qatar.† Like many other nations in the Middle East and the world at large, the problem of autism in Qatar has attracted substantial attention. Autism, like other forms of disabilities has been touted to ramifications on both the social and economic aspects of various countries across the globe. Their non-inclusion in day to day activities, more especially social and economic activities has been found to not only have negative consequences on the affected individuals but also on the families as well as the community. Baron-Cohen & Bolton (1993) found that integration and accommodation of people with disabilities into the work force are a critical way of public expenditure reduction, reduction of cost incurred by the families, and also ensuring that the ASD affected persons are able to engage in productive work. Formulation of policies and plans that integrate persons with disabilities into each and every aspects of social and economic life, ranging from education, vocational rehabilitation a s well as employment will no doubt offer immense benefits to both that affected individuals and the society at large (Bertrand et al., 2001). The recent past has seen more and more people getting diagnosed with ASD and consequently extreme emphasis is being placed on their social inclusion and involvement in aspects of social and economic life. Sadly, in various nations, Qatar inclusive, the disabled persons among them the disabled, are